MotorYP

A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition. But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out.

Supermodel Rianne Ten Haken, who has graced the cover of magazines such as Vogue and GQ: Gentleman’s Quarterly, participated in a very different swimsuit photo shoot as she faced off with the 552 horsepower, 4.8 liter, V10 engine of the LFA. At a distance of just four feet, the LFA ran multiple high-speed donuts around the model to create the imagery for the sizzling four-page spread. The spread and additional executions were custom-designed for the highly-anticipated Swimsuit issue, which offers the perfect platform to showcase the LFA while reaching a broad audience. Behind-the-scenes footage of the dramatic shoot can be viewed on YouTube.com/lexusvehicles and on iPad and Galaxy Tablet applications, with banner ads running on SI.com.

About Lexus

Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 229 dealers, Lexus has been the top-selling luxury automaker for 11 years in a row. In addition, Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

Lexus today announced Manufacturer’s Suggested Retail Prices (MSRP) for the 2010 LS 460 and LS 460 L premium luxury sedans, GS 350 and GS 460 mid-size luxury sport sedans, and GS 450h mid-size luxury sport hybrid sedan. The MSRPs do not include a delivery, processing and handling fee of $875. The GS and LS sedans will arrive at dealerships later this month.

For 2010, the 2010 LS 460 models receive a revised grille, bumper, and headlamps, taillamps, license plate surround and exhaust diffusers. In addition, new side mirrors feature integrated turn signals while the standard 18-inch wheels have a new 10-spoke design. The LS 460 and LS 460 L freshen their exterior color palette for 2010 with new shades: Peridot Mica, Satin Cashmere Metallic, Matador Red Mica and Deep Sea Mica. Inside the LS adds an Eco Drive indicator that can encourage economical driving. LS 460 L models also receive standard Intuitive Park Assist and Intelligent High-Beam. [...]

Toyota announced that its all-new, proprietary telematics system, Lexus Enform with Safety Connect, will soon be available on additional select 2010 Lexus models.
 
Already announced to launch on the HS 250h, Lexus Enform with Safety Connect will soon become available on additional MY10 Lexus models. As of the telematics’ systems official “go-live” date, which is August 1, 2009, the IS sedans—including the all-new IS C and the IS F, the LX 570 as well as the RX 350 and RX 450h SUVs will also begin to offer the subscription service. Lexus Enform with Safety Connect will be available on these MY10 models manufactured after August 1, 2009.
 
Pricing has also been announced. One-year renewal subscriptions to Safety Connect alone will be available for $139.95 and to Lexus Enform with Safety Connect for $264.90 per year. Multi-year subscriptions will also be available. Complimentary one-year trial subscriptions of Lexus Enform and Safety Connect are included on all purchases of new Lexus vehicles equipped with the services. [...]

With the introduction of the world’s first hybrid-only luxury car, the 2010 HS 250h, Lexus brings the promise of sustainable luxury to the forefront of the auto industry. In the process, the brand also elevates luxury transportation with innovative engineering and intelligent, driver-inspired design that offers excellent roominess and nimble maneuverability.
 
Each new generation of Lexus hybrids brings with it new gains in efficiency. With the       HS 250h, designers and engineers took the opportunity to create a truly unique luxury car that maximizes fuel economy while further shrinking its impact on the planet by using ecologically advanced materials, clever packaging of people and components and eradicating waste wherever possible. They also found fresh ways to make driving easier and more efficient, with the premium quality and luxury expected from a Lexus. [...]